Bub’s Cycle in Beckley has been serving West Virginia riders since 1946, making it one of the state’s longest‑running motorcycle dealerships. Today the dealership is known as a major Yamaha and Polaris destination, with a showroom full of street bikes, dirt bikes, ATVs, side‑by‑sides, and other powersports equipment. Generations of riders have started their journeys at Bub’s, and the staff understands how to help new and experienced riders pick machines that match local roads, trails, and riding styles.

Customers can shop a wide range of new and pre‑owned motorcycles along with utility and sport side‑by‑sides for work and play. The sales and finance teams work together to explain current promotions and payment options, keeping the process straightforward and transparent. A fully equipped service department is available for routine maintenance, tire changes, diagnostics, and repair work on Yamaha motorcycles and other popular brands. The parts and accessories department stocks helmets, jackets, gloves, luggage, winches, plows, and other upgrades so riders can set up their machines for commuting, touring, or off‑road use.

Whether you are outfitting your first bike or upgrading to a larger machine for long‑distance travel, Bub’s Cycle focuses on long‑term relationships and dependable support before and after the sale.